@import url('https://fonts.googleapis.com/css2?family=Barlow+Condensed:wght@600;700;800&display=swap');

/* Impacto Medios: an outdoor-poster visual system. */
:root{--ink:#101110;--paper:#f3f4ee;--lime:#d1ff32;--muted:#5c6257;--line:#d4d8cc;--violet:#7050ff;--display:'Barlow Condensed','Arial Narrow',Impact,sans-serif}
::selection{background:var(--lime);color:var(--ink)}
body{overflow-x:clip}.wrap{width:min(1360px,calc(100% - 112px))}html{scroll-padding-top:25px}
.topline{background:var(--lime);color:var(--ink);padding:9px 56px;font-size:11px;letter-spacing:.12em;font-weight:700}
.header{width:100%;max-width:none;margin:0;padding:25px 56px;background:var(--ink);color:var(--paper);border-bottom:1px solid #ffffff26;position:relative;z-index:2}
.logo{font-size:53px;letter-spacing:-4px;gap:14px}.logo-mark{background:var(--lime);color:var(--ink);border-radius:0;clip-path:polygon(15% 0,100% 0,100% 85%,85% 100%,0 100%,0 15%);height:40px;width:40px;font-size:32px}
nav{gap:35px}.nav-cta{border-color:#ffffff4d;border-radius:40px;padding:11px 21px}.nav-cta span{color:var(--lime);font-size:22px}nav a:hover{color:var(--lime)}
.hero.wrap{width:100%;max-width:none;display:block;position:relative;isolation:isolate;background:var(--ink);color:white;padding:60px 7% 80px;min-height:740px;overflow:hidden}
.hero-copy{position:relative;z-index:2;width:66%;max-width:850px}.hero .eyebrow{color:var(--lime);font-size:12px;margin-bottom:23px;letter-spacing:.19em}.hero .line{background:var(--lime)}
h1,h2{font-family:var(--display);text-transform:uppercase;font-weight:700;letter-spacing:-.02em}
h1{font-size:clamp(82px,9.5vw,148px);line-height:.88;margin-bottom:30px;font-weight:800}h1 em{background:none;color:var(--lime);display:inline-block}h1 em:after{content:'';display:block;width:100%;height:6px;background:var(--lime);transform:rotate(-2deg);margin-top:7px;margin-bottom:9px}
.hero .lead{font-size:18px;line-height:1.6;max-width:410px;color:#edf1e7;margin-bottom:24px}.hero .intro{display:none}
.button{border-radius:0;font-size:15px;min-height:60px;padding:16px 24px;gap:48px;transition:transform .2s,background .2s,box-shadow .2s}.button:hover{transform:translateY(-4px);box-shadow:6px 6px 0 #10111025}.hero .button{background:var(--lime);color:var(--ink);font-weight:700}.hero .button:hover{background:#e2ff88}.button span{font-size:28px}
.hero-media{position:absolute;inset:0;z-index:0;pointer-events:none}.media-frame{height:100%;border-radius:0;background:#121c25}.media-frame img{width:100%;height:100%;object-position:72% 55%;opacity:.92;animation:photo-entry 1.6s ease-out both}.media-frame:after{background:linear-gradient(90deg,#101110 0%,#101110f5 23%,#101110a6 46%,#10111020 75%),linear-gradient(0deg,#101110dd 0%,transparent 30%,#10111030 100%)}
.image-heading{left:auto;right:6%;top:47px;font-size:11px;letter-spacing:.13em;gap:30px}.image-arrow{height:56px;width:56px;font-size:30px;color:var(--lime);border-color:#d1ff3270}
.image-bottom{left:auto;right:6%;bottom:80px;gap:45px;font-family:var(--display);font-size:42px;letter-spacing:0}.coordinate{writing-mode:vertical-rl;font-size:10px;color:var(--lime)}.image-caption{position:absolute;right:6%;bottom:28px;font-size:11px;color:#c7cfc7;text-align:right;max-width:350px}
.hero-note{position:absolute;right:-29%;bottom:130px;transform:rotate(9deg);background:var(--lime);color:var(--ink);padding:21px 23px;border-radius:0;font-size:12px;letter-spacing:.02em;font-weight:700;line-height:1.3;box-shadow:7px 7px 0 #10111070;margin:0;gap:13px}.hero-note .small-symbol{font-size:44px}
.ticker{background:var(--lime);border:0;position:relative;z-index:2}.ticker .wrap{min-height:90px;font-family:var(--display);font-size:23px;letter-spacing:0;gap:20px}.ticker b{font-size:32px}
.section{padding-block:110px}.eyebrow{font-size:12px;font-weight:700;letter-spacing:.15em}.section-head{grid-template-columns:1.4fr 1fr;gap:0 80px}.section-head .eyebrow{border-top:1px solid var(--ink);padding-top:20px;margin-bottom:36px}h2{font-size:clamp(46px,5.5vw,80px);line-height:.97}.section-head h2 em{color:#676c60}.section-head>p:last-child{max-width:340px;line-height:1.8;font-size:16px}
.services{gap:0;margin-top:50px;border:1px solid var(--ink)}.service{border:0;border-right:1px solid var(--ink);border-radius:0;background:var(--paper);padding:35px 30px;position:relative;overflow:hidden;transition:background .3s,transform .3s}.service:last-child{border-right:0}.service:hover{background:#e8ecdF}.service:nth-child(2){background:var(--violet);color:white}.service:nth-child(2):hover{background:#6441ee}.service.lime{background:var(--lime)}.service.lime:hover{background:#ddff69}
.service-top{align-items:center;margin-bottom:56px}.service-top>span:first-child{font-family:var(--display);font-size:70px;line-height:1;font-weight:600;letter-spacing:-.05em;color:#6a715f}.service:nth-child(2) .service-top>span:first-child{color:#c6bbff}.service.lime .service-top>span:first-child{color:#4b6015}.service-top>span:last-child{font-size:33px;width:46px;height:46px;display:grid;place-items:center;border:1px solid currentColor;border-radius:50%}
.service h3{font-family:var(--display);font-size:49px;text-transform:uppercase;line-height:.97;letter-spacing:-.01em}.service p{font-size:16px;color:#48513f;margin-top:24px}.service:nth-child(2) p{color:#f0ecff}.service ul{font-size:14px;margin-top:15px}.service li{padding:11px 0;border-bottom-color:#10111026}.service:nth-child(2) li{border-bottom-color:#ffffff40}.service .service-foot{font-size:11px;line-height:1.6;font-weight:600;letter-spacing:.035em;color:var(--ink)}.service:nth-child(2) .service-foot{color:white}
.ownership-note{grid-template-columns:1fr 1.2fr;gap:70px;border:0;padding-top:28px;margin-top:0}.ownership-note strong{font-size:20px;line-height:1.5;max-width:350px}.ownership-note p{font-size:14px}
.method{background:var(--ink);padding-block:110px;position:relative;overflow:hidden}.method:before{content:'✳';position:absolute;left:-50px;bottom:-125px;color:var(--lime);opacity:.09;font-size:490px;line-height:1;pointer-events:none}.method-layout{position:relative;grid-template-columns:1fr 1.15fr;gap:100px}.method h2{font-size:clamp(60px,7.4vw,104px);color:var(--lime)}.method-intro{font-size:17px;max-width:355px}.text-link{border-color:#d1ff3260;padding-bottom:13px}.steps{counter-reset:steps}.steps li{gap:27px;padding:28px 0}.steps li>span{font-family:var(--display);font-size:40px;line-height:1;color:#7c876f;padding-top:0}.steps li:first-child>span{color:var(--lime)}.steps h3{font-size:24px;letter-spacing:-.025em}.steps p{font-size:15px;max-width:405px}.steps li:last-child{border-bottom:0}
.offer .eyebrow{border-top:1px solid var(--ink);padding-top:20px;margin-bottom:36px}.offer-grid{gap:90px}.offer h2{font-size:clamp(54px,6.8vw,92px)}.offer-lead{font-size:21px;line-height:1.6}.cost-row{padding:23px 0}.cost-row>span{border-radius:50%;height:28px;min-width:28px;display:grid;place-items:center;background:var(--ink);color:var(--lime);font-size:12px}.cost-row h3{font-size:21px}.cost-row p{font-size:15px}.fine{font-size:13px}
.planner-section{background:var(--violet);color:white;padding-block:100px;position:relative}.planner{gap:80px;grid-template-columns:1fr 1.05fr}.planner h2{font-size:clamp(58px,6.6vw,92px)}.planner h2 em{color:var(--lime)}.planner-copy>p:not(.eyebrow){font-size:17px;max-width:350px}.planner-copy .planner-note{color:#e5ddff;font-size:13px!important;max-width:320px}.planner-panel{color:var(--ink);border-radius:0;box-shadow:12px 12px 0 #2d187070;padding:38px;background:var(--paper)}.planner-panel h3{font-size:32px}.planner-panel label{font-size:14px}input,select{border-radius:0;border-color:#c8cdc0;min-height:52px;font-size:15px;padding:13px}.planner-panel .button{background:var(--ink);color:var(--lime);width:100%;margin-top:28px}.result-box{background:#e8efda;border-color:#8daa39}.text-button:hover{color:#6441ee}
.faq{grid-template-columns:1fr 1.2fr;gap:70px}.faq h2{font-size:64px}.faq summary{padding-block:24px;font-size:17px}.faq summary span{font-size:30px}.faq details p{line-height:1.8}
.footer{padding-top:70px;padding-bottom:28px;background:var(--lime);color:var(--ink);overflow:hidden}.footer-top{align-items:flex-end;flex-wrap:wrap}.footer .logo{font-size:clamp(100px,21vw,320px);letter-spacing:-.09em;line-height:.75;gap:35px}.footer .logo-mark{font-size:clamp(60px,10vw,135px);width:clamp(75px,12vw,160px);height:clamp(75px,12vw,160px);background:var(--ink);color:var(--lime);border-radius:0;align-self:flex-start}.footer-top p{color:#38422b;font-size:15px;line-height:1.7;margin:0}.footer-top>a:last-child{color:var(--ink);border-bottom:1px solid var(--ink);padding-bottom:7px;font-weight:600}.footer-bottom{border-color:#10111040;color:#38422b;margin-top:65px;padding-top:23px;letter-spacing:.02em}
.hero-copy{animation:copy-entry .8s ease-out both}.service:hover .service-top>span:last-child{transform:rotate(45deg);transition:transform .3s}.reveal{animation:reveal linear both;animation-timeline:view();animation-range:entry 0% entry 22%}
@keyframes copy-entry{from{opacity:0;transform:translateY(22px)}to{opacity:1;transform:translateY(0)}}@keyframes photo-entry{from{transform:scale(1.05)}to{transform:scale(1)}}@keyframes reveal{from{opacity:.5;transform:translateY(24px)}to{opacity:1;transform:translateY(0)}}
@media(min-width:1550px){.hero.wrap{padding-left:max(7%,calc((100vw - 1360px)/2));min-height:850px}.hero-copy{max-width:900px}.media-frame{height:100%}.hero-note{right:-25%;bottom:150px}}
@media(max-width:1100px){.wrap{width:calc(100% - 64px)}.header{padding:22px 32px}.topline{padding-inline:32px}.hero.wrap{padding:56px 5% 72px;min-height:710px}.hero-copy{width:74%}.hero-note{right:-19%;bottom:150px;padding:18px}.image-bottom{right:5%;font-size:34px}.image-heading{right:5%}.ticker .wrap{font-size:19px;gap:15px}.service{padding:28px 24px}.service h3{font-size:41px}.service-top{margin-bottom:38px}.method-layout{gap:55px}.planner{gap:45px}.planner-panel{padding:28px}.footer-top>a:last-child{margin-top:20px}.footer-top{gap:30px}.section{padding-block:85px}}
@media(max-width:760px){.wrap{width:calc(100% - 40px)}.topline{padding:8px 20px;font-size:10px}.header{padding:19px 20px}.logo{font-size:42px;letter-spacing:-3px}.logo-mark{width:32px;height:32px;font-size:26px}.nav-cta{padding:8px 13px;font-size:11px;gap:12px}.nav-cta span{font-size:19px}.hero.wrap{padding:42px 20px 190px;min-height:850px}.hero-copy{width:100%;max-width:none}.hero .eyebrow{font-size:10px;letter-spacing:.13em;margin-bottom:30px}h1{font-size:clamp(76px,17.6vw,118px);line-height:.91;margin-bottom:27px}h1 em:after{height:4px;margin-top:4px;margin-bottom:7px}.hero .lead{font-size:16px;max-width:320px;line-height:1.65}.hero .button{min-height:57px;font-size:14px;gap:55px}.hero-note{right:8px;bottom:-135px;transform:rotate(7deg);font-size:10px;padding:17px 18px}.hero-note .small-symbol{font-size:36px}.media-frame img{object-position:67% 100%;opacity:.8}.media-frame:after{background:linear-gradient(180deg,#101110fa 0%,#101110e0 43%,#10111055 72%,#1011108c 100%),linear-gradient(90deg,#10111090,transparent)}.image-heading{display:none}.image-bottom{bottom:42px;left:20px;right:auto;font-size:27px;gap:20px}.image-bottom .coordinate{display:none}.image-caption{bottom:10px;left:20px;right:20px;max-width:none;text-align:left;font-size:10px}.ticker .wrap{min-height:88px;font-size:17px;justify-content:space-between;gap:7px 20px;padding-block:17px}.ticker .wrap span{width:calc(50% - 10px)}.ticker b{display:none}.section{padding-block:63px}.section-head{grid-template-columns:1fr}.section-head .eyebrow{padding-top:17px;margin-bottom:27px}h2{font-size:52px;line-height:.98}.section-head>p:last-child{font-size:16px;margin-top:23px;max-width:100%}.services{grid-template-columns:1fr;margin-top:32px;border:1px solid var(--ink)}.service{padding:28px;border-right:0;border-bottom:1px solid var(--ink)}.service:last-child{border-bottom:0}.service-top{margin-bottom:27px}.service-top>span:first-child{font-size:61px}.service h3{font-size:46px}.service h3 br{display:none}.service .service-foot{font-size:11px}.service p{font-size:16px}.ownership-note{grid-template-columns:1fr;gap:13px;padding-top:25px}.ownership-note strong{font-size:19px;max-width:none}.ownership-note p{font-size:14px}.method{padding-block:65px}.method-layout{grid-template-columns:1fr;gap:40px}.method h2{font-size:72px}.method-intro{font-size:16px;max-width:none}.method:before{left:-90px;bottom:-100px;font-size:390px}.steps li{padding:25px 0;gap:23px}.steps h3{font-size:22px}.offer-grid{grid-template-columns:1fr;gap:30px}.offer h2{font-size:62px}.offer-lead{font-size:19px}.offer .eyebrow{margin-bottom:27px}.planner-section{padding-block:64px}.planner{grid-template-columns:1fr;gap:35px}.planner h2{font-size:65px}.planner h2 br:nth-child(2){display:block}.planner-copy>p:not(.eyebrow){font-size:16px}.planner-panel{padding:26px 22px;box-shadow:7px 7px 0 #2d187070}.planner-panel h3{font-size:28px}.planner-panel .button{font-size:14px;gap:15px}.form-grid{grid-template-columns:1fr;gap:0}.faq{grid-template-columns:1fr;gap:20px}.faq h2{font-size:56px}.faq summary{font-size:16px;line-height:1.5}.footer{padding-top:50px}.footer-top{gap:30px}.footer .logo{font-size:29vw;letter-spacing:-.09em;gap:20px;line-height:.8}.footer .logo-mark{width:17vw;height:17vw;font-size:14vw}.footer-top p{margin:0;font-size:14px}.footer-top>a:last-child{width:auto;margin:0 0 0 auto;font-size:13px}.footer-bottom{margin-top:35px;font-size:11px;gap:10px}.footer-top>a:last-child:hover{color:#465c13}.button:hover{transform:none}}
@media(max-width:370px){.hero.wrap{min-height:810px}.hero-note{right:0}.hero .eyebrow{font-size:9px}.nav-cta{font-size:10px;padding:8px 10px}.header{gap:12px}.logo{font-size:36px}.logo-mark{width:27px;height:27px}.service h3{font-size:40px}.footer-top>a:last-child{margin-left:0}}
.header.wrap{width:100%}.nav-cta{white-space:nowrap}textarea{font:inherit;display:block;width:100%;resize:vertical;border:1px solid #c8cdc0;padding:13px;background:white;color:var(--ink);border-radius:0;font-size:15px;min-height:100px}textarea:focus-visible{outline:3px solid #668524;outline-offset:4px}.honey{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(100%)}#send-form{margin-top:26px;padding-top:8px;border-top:1px solid var(--line)}#send-status{font-size:14px;color:var(--ink)}#send-status.error{color:#a11b31}button:disabled{opacity:.55;cursor:not-allowed;transform:none!important;box-shadow:none!important}.planner-panel a{text-decoration:underline}.hero .lead{max-width:445px}
@media(prefers-reduced-motion:reduce){*,*:before,*:after{animation:none!important;transition:none!important;scroll-behavior:auto!important}}

/* Impacto Medios wordmark */
.logo{gap:16px;letter-spacing:-.035em;font-family:var(--display);text-transform:uppercase;font-size:44px;flex-shrink:0}.brand-name{display:flex;flex-direction:column;line-height:.82}.brand-sub{font-family:'DM Sans',Arial,sans-serif;font-size:.29em;letter-spacing:.36em;line-height:1;margin-top:.65em}.logo-mark{flex-shrink:0}.footer .logo{font-size:clamp(90px,16vw,220px);letter-spacing:-.035em;gap:30px}.footer .brand-sub{font-size:.23em;letter-spacing:.48em}.footer .logo-mark{align-self:center;width:.65em;height:.65em;font-size:.52em}.footer-top .logo{max-width:100%}
@media(max-width:760px){.header .logo{font-size:34px;gap:10px}.header .logo-mark{height:28px;width:28px;font-size:23px}.footer .logo{font-size:clamp(65px,20vw,150px);gap:18px}.header{gap:12px}.nav-cta{padding-inline:10px;gap:8px}}
@media(max-width:370px){.header .logo{font-size:29px;gap:7px}.header .logo-mark{width:24px;height:24px;font-size:20px}.nav-cta{font-size:10px;padding-inline:8px}}

.campaign-slogan{font-size:clamp(64px,7.2vw,112px);line-height:.98}.campaign-slogan em:after{margin-bottom:3px}@media(max-width:760px){.campaign-slogan{font-size:clamp(52px,12.8vw,90px);line-height:1.02}}

/* Selected IM identity */
.header .logo{width:260px;display:block;background:#fff;line-height:0}.brand-logo{display:block;width:100%;height:auto;object-fit:contain}.footer .logo{width:min(680px,100%);display:block;background:#fff;line-height:0;flex-shrink:1}.footer-top{gap:32px}.header .logo:hover,.footer .logo:hover{opacity:.92}@media(max-width:1100px){.header .logo{width:220px}}@media(max-width:760px){.header .logo{width:175px;flex-shrink:1}.header nav{flex-shrink:0}.footer .logo{width:100%}}@media(max-width:370px){.header .logo{width:145px}}

.header .logo{background:#101110}